MISSION: Our mission is to help children smile by creating, developing and supporting projects that achieve immediate and lasting improvements to their lives, both in the UK and across the world.

HOW: We achieve this by raising money, advocating and building relationships and pledge that every single penny we raise goes to childrens projects, not our own running costs.

VISION: We believe in a world where each and every child is supported to achieve their fullest potential and is able to contribute their unique talents to improve their society and the lives around them.